Wristwatch Haven

In the US, no luxury brand of watch is more desired than the Rolex. According to a recent survey published in “Time Style & Design” magazine (Spring 2008), 45% in the US Generation Y cohort (ages 18-27) want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands. Sad if you ask me, but then again, what does that age bracket know about wristwatches.

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